This is an award winning postcard that I created for an insurance company. The card received a Gold Hermes Creative award for design and concept. I also developed the company’s tagline, “Accidents happen in the blink of an i” where the “i” represents the first letter in their business name. I also conceptualized the secondary tagline “We’re keeping our “i” on your coverage” using the “i” again from their logo for further branding purposes.
This is an ad that I developed for an insurance agency. I conceptualized the tagline “Drivers of all ages deserve a break on car insurance” as well as the idea to use a baby driving a car for the image. The client was extremely pleased with this ad that ran for years and helped them with their branding and promotion of their business.
Read the PFR case study to learn more about my experience with helping companies rank high organically for certain keywords in their geo targeted market. If you are looking to rank high organically in your local area, contact me.
This is a 10 page white paper entitled “The Non-profit Dilemma” that I wrote for Updentity. The white paper is designed to reach non-profits and provide them with information and insights regarding online advertising and the benefits it can have for their organizations.
This is a blog article that I wrote identifying the top 5 marketing challenges most non-profits face today. This was written for a company I worked for that specializes in Google Ad Grants and non-profit online advertising. The purpose of the article is to persuade individuals at the consideration stage of the buyer’s journey to think about online advertising as an option for their business. I also designed the image for the blog.
We created the concept and story board for the Elderly Pet Organization video. This video was produced using Animoto production software and was a low budget production that helped the organization promote awareness and raise money for their rehoming project.
The Elderly Pet Organization is a 501C3 nonprofit organization that I provide overall vision and structure for the organization. I have been under contract with this organization since 2018. I conceptualized, designed, and developed their website, wrote blog articles, wrote grant proposals that were funded, acquired the Google Ad Grant valued at $120,000 per year,…
For Techgardens, I have been under contract since 2017. During this time, I managed their entire marketing department and I provided overall marketing direction for the entire operation. I designed and developed five website, including their main website. When I began working for this client, they had zero online presence, and a basic 3 page…
East Coast Construction is an organization I worked with during my tenure at MBA for a Day. I conceptualized this generic business card, which does not have contact information for the anonymity of the individual (it was removed for this portfolio). For this client, I developed the tagline “Unearthing the possibilities” for their construction business.
I have been under contract with RI Consignment since 2015. I have developed their website and prepared their entire marketing and differentiation strategy, to help them compete selling items on eBay. Over the years, I have helped them develop their brand and improve their search presence on eBay, in order to sell more items and…
I worked with The Associated Builders and Contractors, a non-profit organization, for 3 years with a goal of increasing attendance at their annual golf outing. During the first year, the participation was not what they desired. They enlisted my help for their year 2 event. I helped them re-brand the event and handled all facets…
This is a sample press release that I wrote for Updentity. I also distributed it to the media, both online distribution channels and through email contacts. I also conceptualized the Bashpole Grant program and facilitated its administration. This was designed to differentiate us from competitors.
Click on the image to watch a 2 minute informational video that I conceptualized and produced for Updentity. This was used for a marketing presentation to educate and inform prospective customers about the services being offered. We used Go Animate for video production.
This is an example of a newsletter that I conceptualized that was distributed to Updentity’s email marketing distribution list. For email marketing, I have experience with Mail Chimp, Constant Contact, iContact and Act On email marketing automation software.
This is an example of a blog article I wrote about the importance of online presence. In the article, I explain the benefits of utilizing a combination of offline and online advertising.
