This is a 10 page white paper entitled “The Non-profit Dilemma” that I wrote for Updentity. The white paper is designed to reach non-profits and provide them with information and insights regarding online advertising and the benefits it can have for their organizations.
This is a blog article that I wrote identifying the top 5 marketing challenges most non-profits face today. This was written for a company I worked for that specializes in Google Ad Grants and non-profit online advertising. The purpose of the article is to persuade individuals at the consideration stage of the buyer’s journey to think about online advertising as an option for their business. I also designed the image for the blog.